LA-based lifestyle brand Splendid® announces a new store opening at The Mall at Millenia in April of 2013. The opening will mark the brand’s first retail space in the Orlando area. The store will offer colorful, comfortable collections for women, kids and babies – Splendid, Splendid Girls and Splendid Littles – in an airy, light-filled environment as happy as the brand itself.
Splendid’s store design stays true to the brand’s Southern California beachy roots with white washed walls, natural wood fixtures and pops of sunny color. Daybeds, found in most Splendid stores including the upcoming Mall at Millenia location, are designed for daydreaming, relaxing and slowing things down. Covered in Splendid’s signature navy and white stripes with loads of colorful throw pillows, the daybeds are another element showcasing the casual, playful vibe of the brand. The essence of the brand is casual-chic, effortless style and the look of the stores is an extension of this spirit.
Splendid began with nine women’s t-shirts in 2002 and over the years has evolved into a complete lifestyle brand for the entire family. Vibrant color, signature stripes, unprecedented softness and a clean, classic aesthetic are the core of the Splendid collection. In addition to apparel, the Orlando outpost will also offer footwear, swim and intimates. Splendid’s unique approach to casual dressing is unmatched and the brand’s commitment to quality, comfort and style is unrivaled. The shopping experience at the Splendid store stands apart from the rest offering a relaxed, yet upscale, atmosphere with exemplary customer service.